Novartis readies anti-sexism message for migraine drug - KaNews

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    Saturday, 2 June 2018

    Home Reuters: Top News WorldNews Novartis readies anti-sexism message for migraine drug

    Novartis readies anti-sexism message for migraine drug

    ZURICH (Reuters) - With women hardest hit by migraine headaches, Swiss drugmaker Novartis is gearing up its marketing message to counteract sexism that it worries might become a barrier to adoption of its new medicine Aimovig. 


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